In
2011, when I was in Japan, I was surprised to observed in some metro stations a
serie of posters titled “Manners”.
My surprise was very big because I didn’t
see the reason of this topic for a campaign. It is already known that Japanese
are one of the politest people in the world. Discreet, quiet, delicate, they
don’t want to show off. So, who is the target? I answer myself: this is another
meaning of white, a kind of purity of behavior.
Later
I read more things about this campaign initiated by Tokyo Metro which each year
select another graphic style to express rules of behavior in public transport.
It is conceived as a reminder: to not dare to…
I
found an equivalent in Bucharest’s public transport. But the size of the
advertising is so small, too discreet in comparison with the nasty, insolent
habits. Romanian manners are no manners.
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